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DSE Geog 地理概念 + Essay例子 | C3: The Product Life Cycle Theory

  • The product life cycle begins with the development of a product, and ends in its replacement by something better.

  • Some high-quality products may have life cycles lasting one or two decades.

  • From a geographical point of view there is evidence that products at different stages of the cycle are associated with different locations.


  • Initial growth is slow.

  • Efforts are made to improve quality and reliability, causing frequent changes in production processes and product

  • Production relies heavily on scientific and engineering skills.

  • Thus, production locates close to the firm’s HQ and R&D operations.

. Maturity:

  • The product has been perfected.

  • Sales grow rapidly and are directed towards lowering costs.

  • The dispersal of production to peripheral branch plants begins.


  • The importance of skilled labour and technical inputs diminishes.

  • Costs are lowered by mass production and the replacement of skilled by semi-skilled labour.

  • The locational preference for peripheral regions, where labour costs are low, is typical of this stage.


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